Ep. 759 - Craig Bommer (SVP, iHeartRadio)

Ep. 759 - Craig Bommer (SVP, iHeartRadio)

0 0 2 years ago
After 15 years selling minor league hockey, Craig Bommer has now stepped into a great sales challenge: radio. Bommer discusses the parallels between the medium of radio and the live entertainment sports landscape, and how to keep selling longer after people attempt to diminish the relevance of both. Bommer talks about how enhancing the live experience, removing the discounting, only went so far because of the pressures from ownership to fill the building with butts in seats. Bommer covers ... See More

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